Saturday, May 23, 2009

3 R’s of Home Security System Company Excellence

Choosing the best security and alarm company is just as important as choosing the correct doctor, because in both cases human life is being protected. However, in many cases people see home security as only a bargain hunter’s quest for the lowest price. The value of human life can not be quantified, and this should never be forgotten. Things can be replaced but a person never can be. Resorting to the phone book or calling because of the slick television commercial is not proper due diligence. In order to assure that you are getting the best company look for the three R’s, Reputable, Reliable and References.
When searching for a company, people often confuse name recognition with reputation. A catchy jingle, quirky commercial with comedic burglars or even a large concentration of yard signs in a certain area is not enough to conclusively prove a solid business reputation. Reputations are earned over time. Check the local chamber of commerce as well as the better business bureau. Look to see the company rating and the number of customer complaints. Check to see how long the company has been in business and its number of employees. It is also important to check the online reputation of the company as well. Check to see if the company has received any awards, check for customer complaints that may not show up in the better business bureau report. One area many people fail to check is the person representing the company. Do your own due diligence, by looking up that person online. Check their reputation. Check the alarm board of the state to make sure that they are properly credentialed. This is especially important due to loopholes in alarm licensing. Often companies will keep unscrupulous sales representatives around as long as they are producing. The company may have a great reputation, but it may employ an individual that does not have the same great reputation. One major alarm company employed one of the nation’s most notorious serial killers, the BTK killer.
Another critical area to assure the best value is reliability. This area is often overlooked because many companies work very hard to acquire a new customer then are slow about providing adequate service. The best way to discover how well a company operates when it comes to service issues is talk with the service department, as well as with customers that have had service issues. The best way to do this is through the third R, which are references. Customer testimonials are critical because these people aren’t sales people. They are consumers that are currently using the product and are willing to be an advocate for the service. If something is wrong they will tell you. They are the gold fleece and one of the most important elements in assuring that you are getting a good company that will be there for you over time. A good security company referral can also come from a real estate agent, insurance agent or a quality business networking group such as BNI.
Home security is especially important today as criminals are becoming bolder in their actions. The selection of the best company and company personnel can be accomplished using the three R’s of reputation, reliability and references. Care enough about yourself to research these 3 R’s and you will not regret your decision.

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